Learn how practical benchmarks can maximize your online potential!

Today, even the smallest business measures the practical value of each online marketing initiative by generating metrics:
  • How many potential customers opened the email?
  • How many clicked on the call-to-action link?
  • Of those, how many ultimately became customers?
Accurate metrics provide a vital feedback mechanism.

Industry averages are so broad that they can't possibly cover all types of promotions for all businesses, making them helpful to know, but of little practical value for your specific needs — this is why they're sometimes referred to as “Ivory Tower Benchmarks”.

To work from a set of metrics actually targeted to your specific business, sector, promotions and campaigns, you need Practical Benchmarks— a set of baselines you gener