
Max Henry
CEO
As Chief Executive Officer for over five years, Max manages day-to-day operations and provides overall leadership in delivering Topica's Online Marketing and Sales Solution. Max has over 30 years of experience leading Internet, consumer, and business-to-business technology companies. With a strong background in sales, business and financial management, he has a proven track record of success. His experience includes founding and operating Humming Bird Leadership, a leadership consulting and coaching firm serving clients worldwide. Before joining Topica, Max served as CEO at PrivateExpress, where he built the world's first "Digital Courier Delivery" Company, the "FedEx of the Internet". During this time he was also the Chairman of Stardust Technologies for over 7 years which was sold to Penton Media in 1999. Prior to Private Express, Max held the position of President and Chief Operating Officer for Fabrik Communications (sold to Critical Path), where he grew the organization from 5 to 75 people in a two-year period to create the leading business messaging company as measured by the Electronic Messaging Association (EMA). He also worked closely with Steve Jobs for almost 4 years to help build NeXT Computer which was eventually sold to Apple for 426 million+. Max has held other leadership positions at Information Access Company (sold to Thomson for 465 million), JSB President North America (now SurfControl/Websense NASDAQ: WBSN 300mil Corporation) and U.S. West Information Systems (sold to US Telstar).
Jeffery Lee
CFO
As CFO, Jeff is responsible for the daily operations of Topica's Finance and Accounting departments. Jeff has over 20 plus years of management and accounting experience in high technology companies including ARGOSystems, where Jeff was an integral member of the cross functional software and process implementation team and the financial management team. More recently, Jeff was Controller at FastForward Networks and helped to spearhead the M&A activities with Inktomi. His experience also includes financial management roles at Quicksilver Technology and a Sarbanes Oxley advisor at Applied Signal Technology. Jeff holds a Bachelor of Science degree in Business Administration, Accounting emphasis from the Haas School of Business, University of California, Berkeley
Walid Ezzeddine
VP, Customer Success
Walid has been with Topica since 2006 and is responsible for managing the Customer Success team. Walid and his team provide marketing consultation and technical support for Topica's largest clients. Prior to joining Topica, Walid worked as a Project Manager and copy-editor for a prominent newswire agency. He has over 10 years of experience in customer support and internet marketing. Walid holds a Bachelor of Sciences degree in Pre Law and Creative Writing from American University.
Lindsay McMurdo
VP, Marketing
As VP of Marketing, Lindsay is responsible for leading Topica's marketing and branding efforts. Lindsay has been with Topica since 2007 where she first started as a Customer Success Manager. Working in both the Marketing and Customer Success departments of Topica, Lindsay is able to give a hands-on creative approach to her clients. She has over 9 years experience in the customer service industry and over 5 years experience in marketing. Lindsay holds a Bachelor of Fine Arts degree in Printmaking and Art History from Ohio University.






